When you're looking to grow your business with Google Ads, Bing Ads, or Amazon PPC, understanding PPC management pricing is essential.
Knowing how much it costs—and what you're paying for—helps you make informed decisions, set realistic budgets, and maximize your ROI.
In this guide, we'll answer, how much does PPC management cost, explain pricing models, and show you exactly what we charge for our PPC management services.
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How much does PPC management cost at WEB WIDE
What's included in our pricing package
How much does PPC advertising cost on different platforms
Factors that influence PPC management cost
Other common PPC management pricing models
Why choose WEB WIDE for PPC management
FAQs about PPC management pricing
Final thoughts on PPC management pricing
How Much Does PPC Management Services Cost at WEB WIDE?
At WEB WIDE, we believe in clear, straightforward pricing.
Here’s a breakdown of what we charge:
Service | Min. Monthly Ad Budget | Our Management Fee |
Google and Bing Ads PPC Management | $1800/month | 35% of Monthly ad spend of $5000 and below. 30% of Monthly ad spend of $5001 and above |
Amazon PPC Management | $1500/month | 35% of Monthly ad spend of $5000 and below. 30% of Monthly ad spend of $5001 and above |
E-commerce PPC (Shopify, etc.) | $1500/month | 35% of Monthly ad spend of $5000 and below. 30% of Monthly ad spend of $5001 and above |
What’s Included in Our Pricing Package
Here’s what you get when you hire WEB WIDE for PPC management:
Comprehensive keyword research tailored to your goals and audience.
Ad copy creation designed to boost clicks and conversions.
Ongoing bid and budget optimization to maximize ROI.
Performance tracking and monthly reporting for full transparency.
A dedicated account manager who knows your business and much more.
Remarketing campaigns.
The pricing structure varies depending on the platform—Google Ads, Bing Ads, or Amazon PPC—and the level of service provided.
How Much Does PPC Advertising Cost on Different Platforms?
Costs vary depending on the platform. Here’s a breakdown:
Google Ads: According to Word Stream, the average cost-per-click (CPC) ranges from $1 to $2 for most industries but can go higher for competitive keywords like "real estate PPC."
Amazon PPC: CPCs average $0.81 but depend heavily on product category and competitiveness.
Bing Ads: Typically 20%-35% cheaper than Google Ads but still highly effective for certain audiences.
This is typical for what we see for some of our clients. Either way, after about 1 - 2 weeks of your campaign starting, we will be able to tell exactly what everything cost in terms of CPC (cost per click) or cost per conversions, based on the actual data.
Factors That Influence PPC Management Costs
Several elements determine how much you’ll pay for PPC management services:
Ad Spend: Higher budgets often require more intensive management and strategy to ensure higher returns.
Platform Complexity: Campaigns on platforms like Amazon may require additional expertise compared to Bing Ads or Google Ads.
Industry Competition: Highly competitive fields, such as real estate or e-commerce, drive up costs for keywords and in turn drives up management cost.
Service Scope: Full-service agencies like WEB WIDE may charge more but include additional services like A/B testing or performance tracking.
Other Common PPC Management Pricing Models
Aside from the percentage based pricing model that we offer at WEB WIDE, here are the typical pricing models you’ll find in the industry:
Flat Fee: A fixed monthly rate, ideal for smaller businesses or campaigns with predictable needs.
Performance-Based Pricing: Some agencies charge based on achieving specific results, like cost-per-conversion or ROAS targets.
Why Choose WEB WIDE for PPC Management?
Proven ROI: Our clients consistently see a 20%-50% increase in ROAS.
Specialization: We are focused on PPC advertising, we don't do a lot of services, we specialize in the kind of campaigns that produces the most returns.
Custom Solutions: We tailor every campaign to meet your business goals.
FAQs About PPC Management Pricing
How much should I spend on PPC advertising?
Your budget depends on your industry and goals. For most industries, we recommend starting with at least $1,500/month in ad spend for small businesses.
You can explore our pricing details in this table.
Are there hidden fees in PPC management?
No. Our pricing is fully transparent. You’ll only pay for our management fee and your ad spend. Keep in mind you don't pay any management fees for the first 30 days.
How do I measure success in PPC?
Key metrics like cost-per-click (CPC), cost-per-conversion (CPA), and return on ad spend (ROAS) help gauge the performance of your campaigns.
This is why it may be a good idea to schedule a FREE strategy call with us to go over the key metrics that impact the bottom line in your business.
Final Thoughts on PPC Management Pricing
Hiring a PPC management agency can be one of the smartest investments for your business. With clear pricing, expert strategies, and ongoing optimization, your campaigns can drive measurable growth faster.
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